Why is SEO friendly website copy so important?

Meet Bob.

A tale of keyword lacking woe with website copywriting.

Bob is a smart, creative, and talented guy. He’s come up with an idea for a software product that every small business owner should use to improve their business.

He decides to create a web-based application and charge a monthly subscription fee. He can hardly contain his excitement as he throws himself into it.

Bob hires a top-notch programmer who can give him a functional web app for only £20,000.

Bob then comes up with a full marketing plan, and spends three days writing the site copy that explains all the benefits his wonderful software service has to offer.

The site launches.

And nothing happens.

For the first week, Bob hears nothing …. Tumbleweed….and despite all his hard work on pre-marketing and publicity he’s not getting any business.

Since the product is obviously great (in his mind), Bob thinks the problem must be his marketing approach. It’s got to be a matter of getting the word out to more people. So he puts together a Google AdWords campaign, and sticks the £2,000 bill on his credit card.

Nothing.

Perhaps the first thing Bob should have done before putting his hand deeply in his pocket, was employ a professional copywriter to write his SEO friendly website copy. Just a thought…

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