What is your key message in your business? The one you focus on.

When I started my business in Devon in June 2014, I offered an array of services from PR to social media management to business development to event management etc., for female heart-centred entrepreneurs.  I was well connected in my local community as I was a Business Development Manager for a large local organisation, so I was liked, known and trusted and from word of mouth my business grew.  I thought I needed to have a wide offering so I could offer everything to everyone.  Looking back my message was too scattered especially when it came to social media marketing and networking pitches as I tried to get everything across which was too ‘mixed message’ and confusing; it did work for me at the time as most of my business was offline.

However, lack of clarity with my message became a reality when I recently moved back to Essex and wasn’t known, liked or trusted by anyone. I had to start again. I wasn’t getting much business as I wasn’t clear about my message. I did a bit of referral work here or there for a few months but quickly realised I had to get a message to go with my niche and pretty fast so I started to get clear on what I could offer.

I now have a message and 7 step system, an array of marketing coaching sessions and an online course launching soon.  We are not instinctively born knowing how to ‘do’ marketing.  When we train in something we love and want to share our message with others, we’ll likely hit a point where we realise that the clients don’t just appear! And that’s when the overwhelm can kick in. 

I created a unique 7 step system for you to get more clients and move your business to the next level to master:

1. CONNECTION to your message – if you are not completely clear about your message, how do you expect your clients to be?
2. Who your ideal CLIENTS are. Everybody is NOT your client.
3. CLARITY about your clients’ problems and the solutions you provide. A common mistake people make is failing to spell out the benefits – people buy benefits first.
4. How to CREATE a package of products and services to take your clients on a journey with you.
5. CONSISTENCY in your marketing and branding.
6. Ensuring the CONTENT you are sharing with the world is consistent and persistent.
7. How to CONVERT all of this into a steady flow of ideal clients and the financial results that you desire for your business.

The key principles of marketing are delivered to gain clarity on your business, your message, your clients, your marketing as without clarity on these areas, these are all questions blocking your way.

If you are not clear on your key message how do you expect your prospective clients to be?

Knowing your key message is a critical part of your business success.  It’s imperative as it is the starting point for success in your business.  We need to solve a problem.

We are subjected to thousands of pieces of information a day, 85% more information than our Grandparents were in their day.  Long gone has the ‘build it and they will come’ business model.  Even the 4P’s of product, price, promotion and place are not as relevant, we have moved towards a culture of the 4-digital C’s – creating, curating, connecting and culture.

• We need to be clear on the problem our ideal clients have and how we solve it.  Your ideal prospect will be asking themselves WIIFM – what’s in it for me?
• We need to know their pain points…what is their problem?
• We need to know how this is affecting their lives and aggravating them for moving forward.
• We need to have a solution that addresses this.
• We need a strong offering and a call to action.

I now focus on heart-centred female entrepreneurs and business women who are overwhelmed with their marketing to attract more clients to create results. 

Even simpler – struggling to get clients? – I can help!  Less is so much more.

I now offer marketing clarity days and follow up packages to provide a solution to this problem.  If my others services come into requirement, then I use these – but I do not lead on this.

What are you offering your clients? What are the benefits of the offer and what are the results?  Markets are saturated so we need a USP to stand out.  How do you stand out? Are you telling people how I help YOU?

From this point, we position ourselves so people ‘get us’; that they understand we understand where they are and that we have something to offer which solves their problem – which is different from the competition!

If you would like help identifying your message, please do not hesitate to contact me today –
Jo Soley – @Email or 07718123229

Download your FREE copy of my 7 Step Checklist from – www.josoley.com

Your marketing materials are a clear representation of you and your business. Error-free, quality content is crucial and Wendy Jennings Creative can offer you the copywriting and proofreading services you need to ensure you stand out from your competitors.

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